Content type framework: ASP - Aspirational is inspirational and informative and may include a call to participate. May also address barriers to entry; REL - relatable/relationship helps the user connect with you, the content and the offerings. They feel relevance and see themselves in it. May also address barriers to entry; EDU - educational content is primarily informative; CRED - credibility content is superficial but supports consideration before relatability/relationship exists; INSP - inspirational content invokes hope usually without any clear path forward. Aspirational content should outnumber this. Use sparingly. Depending on the audience for this page, consider which content types (and the frequency) will be most valuable to a great user experience. A great user experience is gives the user what they need without asking for it.
It’s time to Get Real (ASP)
A new perspective involves a more complex and sophisticated view of the human body, mind, and soul. This view challenges our very concept of disease and illness, offering and understanding that is more empowering than what we’ve had before. We are learning that beliefs, cultural conditioning, and our interaction with our environment are the true determinants of health and illness.
*Suggest including content in the first 2 sections about what it means to Get Real. e.g. "The first step to change and healing ourselves is learning the truth. For years I believed as most people do..." Is this about finding and accepting the truth within us and outside? Include the voice/tone that was decided in the brand guide for this audience. What is someone who resonates with Getting Real looking for and how can we help them? A video of Kelly giving a intro would be great where the photo placeholder is. Its important that Kelly is front and center on the page but the user experience we are inviting users to is paramount. Also include links to Get Well and Get Free in the top sections in case this isn't resonant and a primary CTA for the page for users who are ready to commit to transformation and joining programs. All image and design elements should relate to and reinforce the intended user experience, the meaning of the page content, and Kelly's values and essence. Use caution not to compensate for under developed content with overly novel and sophisticated design elements.
I’ve come to believe that those labeled as mentally ill are, in fact, the canaries in the coal mine, sounding the alarm with exquisite sensitivity in service to the rest of us. Symptoms including fatigue, insomnia, ceaseless unrest and worry, disconnection, and deep sadness, carry the message of unrecognized physical, emotional and even spiritual factors. They are telling us all that something is missing, very “off”, and we need to wake up and pay attention to find it and correct it in order to survive and be truly happy. (REL)
Explore Our Content (EDU but could be REL)
*How does this content relate to getting real and relate to the content? Suggest including an intro to the the section.
"When you know that radical, inexplicable healing is possible, something ignites inside of you and you are magnetized toward your more beautiful life…" Kelly Brogan, MD (REL)
Vital Mind Reset (CTP)
My 44-day, step-by-step protocol (*insert value proposition of what it will do for get real users) from my books, clinical practice, and my own healing from Hashimoto’s Thyroiditis.
*Content overwhelm is the biggest issue users face today. Suggest explaining how the content in the articles and downloads will help them with their goals. Explain to the user how this curated content will support their user journey. Consider giving a variety of content types; audio, video, text for different learners.
Top Articles (EDU)
The BodyMind Concept: Two Surprising Tips to Heal your Body with your Mind
I remember once feeling like I was offering my patients a warm, nurturing hug when I would give them a diagnosis, or confirm it, after a consultation.
The Joe Rogan Experience with Dr. Kelly Brogan
Spreading awareness around the importance of informed consent in ethical medicine and the power of what’s possible
Rock Bottom: The One Big Lie Your Mind Will Tell You When You're In Your Darkest Moment
This blog post contains excerpts from my new book, Own Your Self, now available for pre-order. “How much longer?” I pleaded in the direction of the long space-time tunnel that…
Free Downloads (EDU)
4 Things to Check Before Taking an Antidepressant
Hold that prescription! Check these 4 things before you accept that you have a psychiatric condition.
5 Labs Your Doctor Isn’t Ordering
Did you know that mental illness diagnoses can be completely reversed? Learn the top tests to order today.
Change Your Food, Heal Your Mood Moment
Get my free e-book and discover three simple steps for a happier body and a healthier brain — without drugs!
Fear is the sickness (ASP)
W hen we can move beyond our fear of our symptoms and into curiosity, we find that all illnesses - without exception - is the body’s wisdom playing out its own highly designed and incredible personal way.
*These books certainly highlight Kelly's credibility but recommend also explaining how these relate to the user journey for getting real. May be better to single out one book that is most relevant and explain how it will move the user forward.
Recommended Reading (EDU)
A Time for Rain
The greatest gift we can give to our children, and to this planet, is permission to feel it all. This book tells a thoughtful and engaging tale for young and old alike.
A Mind of Your Own
The greatest gift we can give to our children, and to this planet, is permission to feel it all. This book tells a thoughtful and engaging tale for young and old alike.
Own Your Self
Our experiences reflect what we need to accept, acknowledge, and transform to truly become who we are. This book is a journey of coming home to ourselves.
What's Possible (REL/ASP)
Hear from like-minded members in the Community and 44-Day Protocol Highlights videos below.
Vital Mind Reset: Randomized Clinical Trial (CRED)
Insert Impact Statement
Some description of the outcomes in case they don't click or watch. What do you want them to go away knowing? This might be a great area to show headshots/images showing the human connection and the scale. If YouTube is at risk of being taken down, suggest uploading the video.
Read more about our programβs randomized clinical trial >>An Invitation to
Free Yourself (CTP)
*Consider reiterating a primary call to action or the other main user journeys; Get Well and Get Free. Where should a user go if they are still needing more inspiration, education? What do they need to know?
Light Your Fire
If you are struggling, know that there is an invitation embedded in that struggle. An invitation to free yourself - your creativity - and to light your fire that feels extinguished. We all need you awake, alive, and in touch with your soul.
*Consider making this section 1st person instead of 3rd person including a personal video introduction reiterating the text below and a warm welcome to site visitors and how to best use the site.
About Dr. Kelly Brogan (CRED but could be REL)
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KELLY BROGAN, MD, is a holistic psychiatrist, author of the New York Times Bestselling book, A Mind of Your Own, Own Your Self, the children’s book, A Time For Rain, and co-editor of the landmark textbook Integrative Therapies for Depression. She is the founder of the online healing program Vital Mind Reset, and the membership community, Vital Life Project. She completed her psychiatric training and fellowship at NYU Medical Center after graduating from Cornell University Medical College, and has a B.S. from M.I.T. in Systems Neuroscience. She specializes in a root-cause resolution approach to psychiatric syndromes and symptoms. Learn More